Thursday 22 October 2009

Radio Jingles Evaluation

I have not got my radio jingle on my blog because Im having problems uploading it.

For this assignment, I used a computer program called 'Adobe Soundbooth', to allow myself to produce 3 different radio jingles for 'SNC Live' radio. I also used another program called 'Garage Band', to produce the "cheesy" music. The 3 different jingles were, a News jingle, a Show Promo and a Station Ident jingle.

Unfortunately I was unable to finish producing the News, and Station Ident jingles, due to being absent from illness. I also did not record my voice for any of the jingles, which was the biggest problem, as I didn't feel confident enough to speak out in front of the class in complete silence. I would of completed this part of the jingle if we were in a separate room, and this would allow me to concentrate better.

Overall, I thought the sound effects and music of the Show Promo were very appealing and appropriate. To start off, I chose a bleeping sound effect, which sounded like a countdown, to suggest that something exciting was launching on SNC Live. If this was used in any jingle, it would immediately grab the audience’s attention. The alarm clock sound effect in the Show Promo jingle, was used to represent the show would be "on air" in the morning. This was quite effective; as already I have informed what time the show would be on, without using speech. The music I also chose to use was very sensible in the jingle, as it related to the genre of music, which would be played on the radio show. Also making the jingle sound more interesting, I mixed the clips of the songs together, to make it sound like a play list of music. Lastly, to assure my Show Promo would be a success, I added in other jingle music from Garage Band, to prevent any blank sound. I chose upbeat music to use to make it more appealing and also, I talked over the music to allow more time for extra, useful information to the audience.

For the News jingle, I used the ‘Garage Band’ program to create a techno beat sound for the jingle music. I chose this type of music, as it produced a serious vibe to the jingle. I really liked the music I produced because, simply it sounded like News music, which was ideal! Again I chose to use the bleeping countdown sound effect, which would of been very effective. This highlighted the News jingle very well, because it sounded very similar to the 'BBC News' music.

Due to absence from college, I was unable to even start the Station Ident jingle.

In conclusion with all the work I was able to produce, I thought the jingles music and the sound effects presented the information of the radio show very successfully. This was very effective and interesting in a radio jingle as normally, information of a radio show is informed through speech.

Show Promo Radio Jingle Script

(Play jingle music)
"This is SNC Live, with Abby, weekdays from 9-11am, bringing the best music to you."
(Play mix of music)
(Play alarm clock sound effect)

"Wake up with Abby on Suffolk New College Live!" (Play jingle music, while speaking)
"Tune into SNC Live on, 98.4 and 96.1, for your future entertainment."
(Fade out jingle music)

Codes and Conventions for Radio Jingles

For a radio jingle to be clear and successful, it needs to follow the appropriate codes and conventions. Radio jingles are mostly created for advertising. This could be for a radio show/station, products, events, or even for helplines.

In a radio jingle, it must include useful, factual information such as, who is presenting, what type of show or music would be played, when the show is, and lastly the station name and frequency number.

To put in perspective, the music must be appropriate for the type of show/radio station jingle; an example would be Classic FM, so the music must match the genre of orchestral, instrumental or Opera.

Before planning and producing a radio jingle, firstly you need to think about your target audience. Therefore this could differ on the type of language you use in the jingle; either formal or informal language. For example, BBC Radio 2 is aimed at the older audience, so they use very formal language, as this appeals more to elderly people.

Following these simple codes and conventions, allows you to create a well produced jingle.

Wednesday 21 October 2009

8 Shot Journey Evaluation

For our first Video Production assignment, we had to produce a video, producing 8 shots to demonstrate a journey, from one destination to another.

As part of the Pre-Production, we made a storyboard of the shots, in which we were willing to produce. In this we included not only the drawings of the shots, but also the shot sizes and stage directions. Although before making the storyboard, I walked around the college building to gather some ideas of locations, which I wanted to film in the journey. I thought the locations I chose for the video were both easy and difficult to shoot. Although, in conclusion I think the locations I filmed were quite interesting.

Overall, I think the quality of the editing and filming was very good, because I varied the types of shots I used, to make the video more complex. I also included a couple of fading out transitions to produce a softer approach from one shot, to another. Although I did make mistakes in shots 2 and 4, as I was filming in front of a mirror in the lifts, so the audience can see me filming!

8 Shot Journey Video/Storyboard/Log Sheet

8 Shot Journey Video


Camera Logging Sheet
This is my logging sheet for my 8 Shot Journey. The logging sheet is to note down all your shots/takes and the time on the tape, which you recorded the take. It is also for organising which takes you want to use in a video.
Storyboard

This is my storyboard for my 8 Shot journey. Storyboards are used to plan your production and to design the type of shot you want.